TOP 10 BASICS SEO TRENDS 2021 - You should consider Before Formulating an SEO strategy

These 10 SEO trends in 2021 can help you increase your site traffic, generate more leads, and grow sales. I only mentioned 10 trends but the list is long. I focused on the basic things on which one should start work first.

 

1. Analyze Your Website's Basic SEO

 

Analyzing a website's core vitals is the first step of the SEO optimization process. Core Web Vitals are a basic set of parameters critical to all web experiences. The Core Web Vitals metrics are First Input Delay (FID), Largest Contentful Paint (LCP), and Cumulative Layout Shift(CLS), with their respective thresholds. A page passes the Core Web Vitals parameters only if its score is above 75% in all 3 metrics. Otherwise, the page does not pass the assessment.

 

To Know More -  Core Web Vitals

 

2. Write Better Headlines

Precise and short headlines are very crucial because you have to describe your product or services in a few words. Titles and meta description are very important parts of SEO. 

 

3. Get Quality Backlinks

A backlink is in simple words means to support or appreciate.

For example, if A is giving a backlink to B, then A is giving signals to Google that A likes B's website.

Google search algorithms work on 3 Basic things that are

* Relevancy

* Popularity

* Link Relevancy

Popularity is earned by creating quality backlinks. The more you have quality backlinks to your landing page, the more you have popularity.

 

4. Improve Your Page Loading Speed

Page speed is often confused with "site speed," which is actually the page speed for a sample of page views on a site. Page speed can be described in either "page load time" (the time it takes to fully display the content on a specific page) or "time to first byte" (how long it takes for your browser to receive the first byte of information from the webserver).

 You can evaluate your page speed with Google's PageSpeed Insights. PageSpeed Insights Speed Score incorporates data from CrUX (Chrome User Experience Report) and reports on two important speed metrics: First Contentful Paint (FCP) and DOMContentLoaded (DCL).

To Know More - Make your web pages fast on all devices

 

5. Optimize Your Content for Voice Searches

 

The voice-based search was launched by google in 2011. Since then speech recognition technology has improved a lot. According to Google, at least 27% of people use voice-based search mobile. This trend is going to increase at rapid paces as both speech recognition technology and mobile technology are getting better. Voiced-based search is the future so better prepare it now.

 

6. Revamp and Relaunch Old Content

 

Nurturing and updating old content is very important from the perspective of SEO. Because Google Algorithm gives more weightage to the content which is updated periodically. In simple words, you are giving more value to the user by providing more updated and authentic information. And from the last decade, Google is focusing more on content quality and authenticity.

 

7. Research Your Keywords Well

 

Keyword research is one of the most important factors of Search engine optimization and Search engine marketing and depending on the Keywords you use,  can make or break your whole campaign.

 

The choice of keywords directly affects your CPC (cost-per-click), CTR (click-through-rate), page ranking, and conversion rate. By using short-tail keywords can bring a lot of traffic but the competition and cost are high. In contrast, long-tail keywords do not bring in as much traffic as short-tail but the customers who search for those specific terms are more likely to have a high purchase intent.

 

Your goal then is to find a perfect balance between short-tail and long-tail keywords to maximize your ROI.

 

To Know More - 9 Types Of Keyword Every Marketer Should Know

 

 8. Optimize Your Website for Mobile Devices

Google is in the process to make desktop and mobile indexing separately. And mobiles indexing will be primary. People are spending more time on their mobile and tablet and this trend is increasing day by day. But many websites still not optimized for mobile. For mobile optimization, one should work on these factors.

-site design

-site structure

- page speed

 

9. Embrace SEO Schemas

 

Schema Markup is a simple code that helps search engine crawlers to understand your website in a better way by highlighting the information. There are Three types of Schemas markups.

-JSON-LD 

-Microdata

-RDFa

 

10. Use Alt Tags for Visual Content

 

Alt text (alternative text),  "alt attributes'', “alt descriptions'', or most commonly as "alt tags,”  are HTML codes to describe the appearance and function of an image on a page. It helps google to understand about image and its context.

 

 

I hope you enjoyed the reading. I don't believe on marathon articles this makes things more complicated. That's why I tried to keep it short and precise. These SEO trends don’t represent a complete list.

 

Keep checking back the SpaceN Workspaces blog throughout the year to stay up-to-date on all the latest digital marketing trends and growth hacks.