Keyword research is one of the most important factors of Search engine optimization and Search engine marketing and depending on the Keywords you use, can make or break your whole campaign.
The choice of keywords directly affects your CPC (cost-per-click), CTR (click-through-rate), page ranking, and conversion rate. By using short-tail keywords can bring a lot of traffic but the competition and cost are high. In contrast, long-tail keywords do not bring in as much traffic as short-tail but the customers who search for those specific terms are more likely to have a high purchase intent.
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